Put Yourself in the Shoes of Someone with HIV
All People Deserve Compassion and Respect CAMBA’s HIV Anti-Stigma Project consists of two components—a theater troupe and a social marketing campaign. The two community-level interventions have the mission of personalizing AIDS and bringing the issue to the forefront of everyday life through education.
On July 1, CAMBA launched its second social marketing campaign to eradicate the stigma of living with HIV/AIDS. The campaign was developed in close collaboration with the Department of Health and Mental Hygiene’s Bureau of HIV Prevention and Control. Since the beginning of the epidemic, communities have combined efforts and resources to communicate the perils of HIV/AIDS through art and media. Today, CAMBA continues the tradition of using art, messages and images that evoke a human connection to the HIV/AIDS epidemic.
The HIV Anti-Stigma Project theater troupe performs skits that highlight the campaign’s messages for Brooklyn schools, community-based and faith-based organizations, and local events. Additionally, the message is featured in a MTA transit campaign in Central Brooklyn subway stations and ads on Brooklyn buses and bus shelters.
Our program focuses on African-American, Afro-Caribbean, African, and Latino communities. We target the Central Brooklyn communities of East Flatbush/Flatbush, East New York, Bedford Stuyvesant, Crown Heights, Williamsburg, Downtown Brooklyn Heights/Park Slope, Canarsie/Flatlands, and Bushwick. The program’s theater troupe reaches approximately 2000 people annually.
Find our posters, snap a photo
Anti-Stigma Public Service Announcement