HIV Stigma Scars.
Heal the Pain. End the Shame.
Solutions Resources Bus Shelter Ads Testimonials
CAMBA’s HIV Anti-Stigma Project consists of two components—a social marketing campaign and a theater troupe. The two community-level interventions have the mission of personalizing AIDS and bringing the issue to the forefront of everyday life through education.
On July 1, CAMBA officially launches its third social marketing campaign to eradicate the stigma of living with HIV/AIDS. The campaign was developed in close collaboration with the Department of Health and Mental Hygiene’s Bureau of HIV Prevention and Control. Since the beginning of the epidemic, communities have combined efforts and resources to communicate the perils of HIV/AIDS through art and media. Today, CAMBA continues the tradition of using art, messages and images that evoke a human connection to the HIV/AIDS epidemic. CAMBA’s HIV Anti-Stigma Program focuses on the African-American, Afro-Caribbean, African, and Latino communities of Central Brooklyn. Our campaign messages will be featured in an MTA transit campaign on Brooklyn buses and bus shelters, as well as in local newspapers, online periodicals and in a local cinema.
Anti-Stigma Public Service Announcement