Branding Initiative

We are now officially CAMBA, the Church Avenue Merchants Block Association does not exist any longer. The change occurs almost thirty years after the agency’s foundation.

After almost two years of research and behind-the-scenes preparation, we have officially become CAMBA. We are sporting a whole new look and slogan to reflect all that we can do for the individuals and families we serve. CAMBA has long outgrown its origins as a merchants block association in Central Brooklyn. We have become a successful, award-winning agency that offers a wide range of programs and services to help people from all parts of New York City and the world beyond. Our new name and tagline give us confidence as we reach out to current and new audiences. Our new brand better reflects who we are, what we are about and how we want the public to view us.

CAMBA is a non-profit agency that provides services which connect people with opportunities to enhance their quality of life. Our new logo represents a community of people working together to help others achieve their personal goals. It symbolizes our mission of connecting people with opportunities to succeed.

For clients, CAMBA offers programs to improve their lives. For donors, CAMBA offers a way to make a direct, immediate and lasting impact on people’s lives. For staff, CAMBA offers an entrepreneurial and practical approach to helping people to become more self-reliant.

To express our capacity to help people achieve myriad personal successes, CAMBA has added a tagline to go along with our new logo. “CAMBA . . . where you can” emphasizes that the agency is where you can go for help with almost any kind of problem or challenge and, most importantly, where you can succeed. You will see our new logo and tagline on this annual report, as well as on our stationery, signage, flyers, ads, and other marketing materials.